Artist’s Vacation at The Drake Hotel

I had the opportunity this week to stay at Toronto’s Drake Hotel and we had a fantastic time.  I had never heard of the Drake Hotel although it has the sort of name that sounds familiar to me.  I found it on Trip Advisor and every other hotel in Toronto was full.  I never did figure out why everything was booked, but the Drake Hotel seemed like a good fit for us.  I picked up my chef daughter from her job in Muskoka and we spent 2 nights and 3 days together in Toronto. We checked in on Sunday afternoon.  The hotel is small, charming, and has multiple restaurants and bars full of trendy, interesting people.  We were given a room on the 3rd floor.  We were surprised to find out there is no elevator so we trekked up the stairs and found a lovely but small, very cool guest room.  We were greeted with complimentary sparkling wine on ice and the room was full of interesting items for purchase as well as a fun “mini-bar” area full of tasty beverages and snacks. The design concept really stood out and we felt like we were not quite cool enough for our hip accommodations.  That said, Jonathan the manager greeted us warmly every time he saw us and made us feel incredibly welcome.   He hugged us when we left–we felt loved and cared for in this fun hipster hotel.  I am not sure we were cool enough for our surroundings, but we felt welcome and enjoyed its charm. We ate breakfast twice in their cafe and the food was fantastic.  I only wish we had the energy to explore more of what was going on.  There is a roof-top bar that looked very fun.  We heard happy people partying late into the night.  This didn’t bother us, it was kind of fun–like falling asleep on the couch during a really great party.  During our stay, there was an open mike and a pickle contest...

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Moksha Yoga: Falling for a Brand

Dec 02, 13 Moksha Yoga:  Falling for a Brand

Posted by in Branding, Business, Fitness

I just completed a 30 day challenge at the Moksha Yoga Hamilton studio.  I don’t know if I have ever fallen so hard for a brand before.  This brand has stolen my heart. It all started when I found myself suddenly at loose ends with my exercise program, as I had stopped one thing and was looking for something else.  I decided to sign up for 21 days of yoga at Moksha Yoga for $30. (I think the price may be even better now)  I didn’t really plan to join, but it seemed to be a great thing to do and then I would have 21 more days to figure out what I wanted to do next. That was all well and good, but then they gave me a little card with prizes to be won and I figured out that if I attended 21 times in 21 days, my first month was free.  Hmmm!  That would be awesome!  And I like a challenge.   Jordan, the woman who led my first class, gave me great information about lying down on the mat when I was too hot.  She helped me to feel safe and welcome and like I belonged there. I won’t talk about my yoga journey here.  You can read that here if you want to.  Right now, I want to talk about my experience with the Moksha Brand.  After the first day, I felt like coming back the next day.  I also learned that I never wanted to leave hot yoga again without showering first… UGHH!  I came back again and again.  Each teacher was welcoming, kind, loving, and seemed genuinely excited by my journey.  This summer we went to a French Immersion Family Language School in Sancerre, France.  While we were there, my family talked about the skill the teachers had of acting genuinely impressed by our French, which drove us forward and helped us try things that felt new or foreign without feeling self-conscious.  The teachers at Moksha have this...

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France: The Brand

Sep 23, 13 France:  The Brand

Posted by in Branding, Travel

  This summer we traveled to France.  We spent 3 days around Paris, a week in a medieval village in the south of France called St. Ambroix, and a week in Sancerre.  We rented a car and got to drive the highway in one direction and drove through all the smaller roads coming back.  We didn’t have a GPS in our rental car and it felt quaint to attempt all that foreign driving with a map and a conversation.  We drove through hundreds of roundabouts and our policy was to keep going around until we knew which way to go.  We twirled around quite a few traffic circles on our journey. One of the threads of conversation that wove through this vacation, was the concept of “France–the brand” and how it compared to France–the reality. In North America, the concept of France and French products act very similarly to an upscale brand.  If something is from France, it is guaranteed to be expensive, potentially hand-crafted, and new and cutting edge from a design perspective–innovative.   France, the brand products might also center around fairly expensive European style food. In other cases, the word french is added to something ordinary to make it sound upscale.  Some examples of how “French” is used to make a product more upscale would be French roast, French vanilla, French press, French toast, and of course French fries.  France has nothing to do with producing coffee, vanilla, fries, or bodum coffee pots, but the word “French” gives them a little something special in their branding.  Apparently before it was called “French toast” it was called German toast–apparently in previous centuries the German brand used to be more popular than it is today.  Now, French is chic.  French lavender is another example.  Apparently French lavender is a variety native to Spain–maybe North Americans aren’t the only ones who use the word “French” to make their products more marketable. We found France, the country to be so different than France, the brand....

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The Montessori Brand

Jul 22, 13 The Montessori Brand

Posted by in Branding, Dear Diary

The firmly-held Montessori principles, and the fact that they work, have resulted in a strong “Montessori brand” that has not only endured the exile of its creator and several wars, but has remained constant through changing societal attitudes towards children and education.

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Uniquely Texan

Jul 15, 13 Uniquely Texan

Posted by in Branding, Family, Foodie, Recipe, Travel

I just spent 10 days in Texas with my 98-year old grandfather, Bubba. “Bubba?” you ask. Yes,that’s what we call him. It’s a nickname he got many years ago when his sister couldn’t say brother. I was in Texas because Bubba recently spent some time in the hospital and I needed to visit him and the rest of the family.

Since we were eating out a lot I got to have some pretty tasty Texas-style food. The Tex Mex Chile Rellenos and BBQ brisket were good, but by far my favourite–for culinary and sentimental reasons–was a nifty little corn tortilla sandwich called a “Chihuahua.”

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Bizarre Brand is No Brand at All

Jun 01, 13 Bizarre Brand is No Brand at All

Posted by in Branding

On Saturday night my family and I went to a dinner show in town. It seemed like a good activity for the family, and we were pretty excited. The ticket price included a family-friendly meal and child care during
the show, which was a must-have for the twin 3-year-olds. We made our reservations and showed up on time.

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