A friend was over today and asked him just this question. I was also curious about his answer.
He said he felt vulnerable and exposed and a little nervous. He talked about the difference between Jerry Springer and Oprah Winfrey. We asked him what he meant.
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It is the hot white flash behind my eyes
the sinking feeling in the pit of my stomach
the churning river of not good enough.
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We were impressed by the quick greeting we got from a staff member taking our order. We needed to check some food allergies and they brought out some very useful food sheets that made ordering easy. They took our order and our money and we waited in line.
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I was hanging out with a crazy Brit named George when I first had the idea of the bookii. I had been working on writing a book and was finding it incredibly 2 dimensional. I wanted multiple topics and more visual than I could accomplish in print. I wanted my reader to be able to explore my book rather than reading it one page after the other. In a conversation with George we were talking about an online technology called Prezi that allows you to explore deeper and is a more flexible presentation platform than Power Point. Somehow talking about that helped me start to visualize a dynamic memoir that had pictures and color and video and wasn’t bound by the boundaries of a printed book. Prezi didn’t end up being the medium, but the concept stuck with me. What makes it a bookii? Well, it is a book that you read electronically It is written by one author and instead of purchasing a book, you purchase an annual subscription to a bookii. My bookii is creative non-fiction–a lifestyle, but I hope there will be lots of bookiis that are both fiction and non-fiction combined. I imagine being able to read my favorite authors and about their characters while simultaneously being able to look up what they were thinking about when they were writing about it or what their inspirations were by exploring their bookii. The Crucible Bookii is my bookii. It is the world’s very first bookii. It is rich with interesting articles about the stories that make up my life. I hope you will become a member and share this journey with me as I create this interactive real-time memoir. Melanie shares how the bookii idea...
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As my family was traveling along a crowded stretch of highway, we came across a most interesting brand. My first impression was shock and a bit of disgust… not reactions I’d normally associate with good marketing. But it worked. The name of the business was “Kim’s Dead Stock”, and, to the uninitiated city dweller at least, dead livestock removal is a shocking and disgusting business. The logo—a cartoon-like picture of a dead cow—was on the back of a very clean and shiny white trailer. The tagline below the logo was—hold your nose— “No cow too ripe.” We followed the trailer for a good long time and the longer I looked at this brand, the more impressed I became. My initial reaction was shock. This got my attention on a busy road, confirming that my surprise served a purpose. Then came the gross-out phase, as I thought about “ripe” cows. After that, I contemplated the profession of dead stock removal in general and realized, well, someone has to do it. I also realized that if I had to call someone for dead stock removal, then Kim’s Dead Stock would be my first choice. I would contact Kim’s not just because they’re the only dead stock removal company I know of, but because they had effectively established their brand for me as I passed by on a crowded highway. How did this brand work? With their business name, they told me exactly what they did—“dead stock”. Then, with their tagline, they defined the boundaries of their business—“no cow too ripe.” I would feel good about calling this business if I had the misfortune to need someone in their line of work. I wouldn’t need to feel guilty or apologetic about calling to ask them to remove a carcass that had been around for a while—they had already normalized that for me. Putting a person’s first name in the company name also made me—as an imagined customer—feel at ease when I contemplated contacting them. In effect, the brand took the social stigma and “ick” factor of dead stock removal and made it...
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The next day I was looking in the mirror feeling disappointed in myself. I actually, really looked at my face in the mirror and I realized I didn’t want to be the person who was afraid to explore the world in any way I chose.
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