Ones and Threes in Business

Apr 08, 14 Ones and Threes in Business

Posted by in Business

Someone told me recently that in business, the ones and threes are hard. “What does that mean?” I asked. “It’s the ones and threes that matter.”  He said.  “When you first start in business, it is really hard to get to $100,000.  You have to figure it out.  After you get to $100,000, you have to change almost everything in order to get to $300,000.  Then, everything has to change again in order to get to a million in annual revenue.  After a million, everything has to change again to get to 3 million, and so on….” “That’s really interesting,”  I said. “It’s true for employees, too.  The first one is hard, then it is hard at three, then ten, then thirty.  The ones and threes are hard for employees, too.” “Hmmm,”  I said. I love this.  It fits exactly with what I do as a coach.   Probably the biggest One in business is the very first dollar and the hardest employee is the first one.  That is why so many businesses hang their first $1 bill on the wall and why so many entrepreneurs think, “I’ll just do it myself!”  In order to take that first $1 bill, all the parts of the business have to be in place and operational.  In order to hire the first employee, the business owner has to start making explicit what they have been doing intuitively. In my work as a business coach, I help people figure out what has to change in order to get to the next milestone.   Many times there are a few levers that free the business up to slide more easily to the next level.  I start with businesses that are ready to reach for a new level.  Often, I come into the business around the ones or the threes. With business owners who are pretty successful at the $100,000-300,000 range, I find a leader who has big dreams and who wants to leave some kind of legacy–they want to bring...

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Moksha Yoga: Falling for a Brand

Dec 02, 13 Moksha Yoga:  Falling for a Brand

Posted by in Branding, Business, Fitness

I just completed a 30 day challenge at the Moksha Yoga Hamilton studio.  I don’t know if I have ever fallen so hard for a brand before.  This brand has stolen my heart. It all started when I found myself suddenly at loose ends with my exercise program, as I had stopped one thing and was looking for something else.  I decided to sign up for 21 days of yoga at Moksha Yoga for $30. (I think the price may be even better now)  I didn’t really plan to join, but it seemed to be a great thing to do and then I would have 21 more days to figure out what I wanted to do next. That was all well and good, but then they gave me a little card with prizes to be won and I figured out that if I attended 21 times in 21 days, my first month was free.  Hmmm!  That would be awesome!  And I like a challenge.   Jordan, the woman who led my first class, gave me great information about lying down on the mat when I was too hot.  She helped me to feel safe and welcome and like I belonged there. I won’t talk about my yoga journey here.  You can read that here if you want to.  Right now, I want to talk about my experience with the Moksha Brand.  After the first day, I felt like coming back the next day.  I also learned that I never wanted to leave hot yoga again without showering first… UGHH!  I came back again and again.  Each teacher was welcoming, kind, loving, and seemed genuinely excited by my journey.  This summer we went to a French Immersion Family Language School in Sancerre, France.  While we were there, my family talked about the skill the teachers had of acting genuinely impressed by our French, which drove us forward and helped us try things that felt new or foreign without feeling self-conscious.  The teachers at Moksha have this...

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Frontier Restaurant: A Review of My Favorite Restaurant

Oct 11, 13 Frontier Restaurant: A Review of My Favorite Restaurant

Posted by in Business, Restaurant Reviews

If I had to pick a most favorite restaurant in the world, I think this would be it. It isn’t fancy or even innovative. It is always the same, never changing.  And yet, when someone does something this well, why would they need to change?  They are completely dependable, fabulously delicious, spicy, flavorful and amazing.  When I was at the University of New Mexico over 20 years ago, I ate there a lot.  It was cheap, delicious, and a pretty good place to study. Now, I often wake up on Saturday morning and wish for a Frontier Restaurant breakfast burrito. This morning during a visit to Albuquerque, I got my wish. I woke up and made my way to the Frontier on Central Avenue. It was as good as I remember—it always is. The building itself is iconic. Rumor is they bought it during the Vietnam War era when anti-war protesters were smashing all the windows on Central Ave. and real estate prices plummeted. The restaurant takes up an entire city block right across the street from the University of New Mexico which has about 30,000 students. It has 7 rooms. The loudest room is the front where you order at the counter. I stood around trying to get a table in the front room.  I wanted it for the people watching.  I scored!  Back further in the restaurant the rooms get progressively quieter with student study groups working in the very back. The walls are covered in tacky southwestern art including several paintings of John Wayne. It is fantastically visually stimulating. It is not unusual to see a homeless guy sitting at a table next to business men in suits. On this Saturday morning, the restaurant was pretty full.  Everyone loves the Frontier.  There seems to be a magical flow that no matter how full it is, you can always get a table.  I am sure they have figured out how to make this work.  People order at the counter and always find a...

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What’s a Bookii Anyway?

May 02, 13 What’s a Bookii Anyway?

Posted by in Ask Melanie, Featured, Free

I was hanging out with a crazy Brit named George when I first had the idea of the bookii.  I had been working on writing a book and was finding it incredibly 2 dimensional.  I wanted multiple topics and more visual than I could accomplish in print.  I wanted my reader to be able to explore my book rather than reading it one page after the other.  In a conversation with George we were talking about an online technology called Prezi that allows you to explore deeper and is a more flexible presentation platform than Power Point.  Somehow talking about that helped me start to visualize a dynamic memoir that had pictures and color and video and wasn’t bound by the boundaries of a printed book.  Prezi didn’t end up being the medium, but the concept stuck with me. What makes it a bookii?  Well, it is a book that you read electronically   It is written by one author and instead of purchasing a book, you purchase an annual subscription to a bookii.  My bookii is creative non-fiction–a lifestyle, but I hope there will be lots of bookiis that are both fiction and non-fiction combined.  I imagine being able to read my favorite authors and about their characters while simultaneously being able to look up what they were thinking about when they were writing about it or what their inspirations were by exploring their bookii.  The Crucible Bookii is my bookii.  It is the world’s very first bookii.  It is rich with interesting articles about the stories that make up my life.  I hope you will become a member and share this journey with me as I create this interactive real-time memoir.   Melanie shares how the bookii idea...

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