By Neil Rackham Review by Jennifer Dawson under Melanie’s direction There’s a scene in the critically acclaimed but very nasty 1992 movie Glengarry Glen Ross that sticks in my head. Alec Baldwin, who plays a bad-ass consultant “from downtown” charged with increasing sales in a Chicago-based real estate office, introduces himself to his incredulous sales team with… Continue reading SPIN Selling by Neil Rackham