Moksha Yoga: Falling for a Brand

Dec 02, 13 Moksha Yoga:  Falling for a Brand

Posted by in Branding, Business, Fitness

I just completed a 30 day challenge at the Moksha Yoga Hamilton studio.  I don’t know if I have ever fallen so hard for a brand before.  This brand has stolen my heart. It all started when I found myself suddenly at loose ends with my exercise program, as I had stopped one thing and was looking for something else.  I decided to sign up for 21 days of yoga at Moksha Yoga for $30. (I think the price may be even better now)  I didn’t really plan to join, but it seemed to be a great thing to do and then I would have 21 more days to figure out what I wanted to do next. That was all well and good, but then they gave me a little card with prizes to be won and I figured out that if I attended 21 times in 21 days, my first month was free.  Hmmm!  That would be awesome!  And I like a challenge.   Jordan, the woman who led my first class, gave me great information about lying down on the mat when I was too hot.  She helped me to feel safe and welcome and like I belonged there. I won’t talk about my yoga journey here.  You can read that here if you want to.  Right now, I want to talk about my experience with the Moksha Brand.  After the first day, I felt like coming back the next day.  I also learned that I never wanted to leave hot yoga again without showering first… UGHH!  I came back again and again.  Each teacher was welcoming, kind, loving, and seemed genuinely excited by my journey.  This summer we went to a French Immersion Family Language School in Sancerre, France.  While we were there, my family talked about the skill the teachers had of acting genuinely impressed by our French, which drove us forward and helped us try things that felt new or foreign without feeling self-conscious.  The teachers at Moksha have this...

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